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10.09.18

Gastro tourism in UK: how tourists find the best places to eat?

This weekend Food and Drink Festivals took a place throughout Great Britain. Local people in different parts of the country could feel and taste a variety of world cuisines and get to know about new trends in gastronomy.

England is well known as country offering great variety of food from many different cultures. Every tourist knows that you don’t need to take a gastro trip around the world if you want to taste dishes of different global regions. You just need to visit a London city and you will find all countries in one place.

But there is also a stereotypical joke that British are addicted to fast food because they are always in a rush. It’s not true. If you come to the regions of England you will discover that Britain has a wonderful tradition for cozy dining. Tourists love discovering this country’s local cuisine and come here to taste dishes like steak and ale pie, pork scratchings, English Breakfast and Ploughman’s Lunch.

So let’s check where tourists look for information about UK restaurants, pubs and cafes.

Spectacular photos in Instagram

The Internet has a new king – it’s called Instagram. This social network is the second most popular social network in the world where tourists can find amazing photos of interesting places and food. Lifestyles for travel and experiencing different cuisines have encouraged many people to start careers as food bloggers. Many companies such as restaurants and pubs already collaborate with influencers who create original visual content for their profiles. Specific hashtags like #food #london #localcuisine and impressing photos referencing locations help people find useful information much more easily. Gastro tourism is a new trend. Young people want not only to see museums but also to experience new culture with their own senses.

Recommendations in Trip advisor

We are sure that every tourist prefers checking information about restaurants in one place rather than waste their time scouring many different websites. That’s why for 18 years Trip Advisor has shared useful information with tourists in one platform. This is social network where travelers from all over the world can leave their recommendations or bad comments about hotels, restaurants, and attractions they have visited. Trip advisor also helps us find the best places to try local dishes. It is very easy: you just need to search your favourite country or city in a website – and you will see a list of all local restaurants. You can choose the type what you want to find, e.g. desserts, tea and coffee, bars and pubs, bakeries, etc. When you open your choice you can see the services rating, value, atmosphere, food - and also reviews of many customers.

Visual information in website

Tourists already have spectacular photos, a list of what he or she wants to taste in Great Britain and recommendations. The next step is to check restaurants websites. Every client has a right to see what he or she can expect in the selected restaurants. The most catchy information is visual information. If a restaurant has a short representative video showing the best service and great atmosphere – it will absolutely attract customers. In a video you can show your charismatic employees who provide attentive service, a cozy place with local design and of course – all selections of food and drinks.

back

It is often difficult to ascertain the effectiveness of some marketing campaigns. However, the exposure given to Southwark Cathedral during 2011 through the screening of our short video on the Thames Clippers has often been favourably commented upon, both by individuals and tour operators.

With a very limited advertising budget it is always good to know that money being expended is being used effectively.

Southwark Cathedral